Roku App Development
Roku is the largest streaming-TV platform in North America, and its channels are built in a language of Roku's own — BrightScript and the SceneGraph framework — not the web or React Native stack most agencies know. A Roku channel that passes certification, streams reliably on low-power hardware, and handles Roku Pay billing is a specialist build, not a port of your web app.
Apexnova builds certified Roku channels — native BrightScript/SceneGraph apps with your catalog, DRM, search, and monetization via Roku Pay or your own billing — as part of an OTT platform delivered production-ready in 30 days. Your channel, your code, published to the Roku Channel Store.
What a production Roku channel actually needs
Native BrightScript & SceneGraph. Roku channels are built in BrightScript on the SceneGraph UI framework and tuned for low-power devices. We build native, not wrapped web views, so the channel is fast and passes Roku certification.
Certification and Channel Store publishing. Roku enforces strict certification for performance, navigation, and billing. We build to those requirements and handle submission so your channel actually ships.
Monetization your way. Roku Pay for frictionless in-platform subscriptions and purchases, or your own billing and entitlements — SVOD, AVOD, TVOD, and FAST all supported.
DRM, deep linking, and search. Widevine/PlayReady playback, Roku search and content deep-linking integration, and remote-first navigation designed for the 10-foot experience.
One platform, every screen
Roku is rarely a standalone build — it's one screen in a platform that spans web, mobile, and every connected TV. We build the shared backend, catalog, and entitlements once, then ship native apps per device.
| Platform | Built natively | Shared backend |
|---|---|---|
| Roku | BrightScript / SceneGraph | Yes |
| Fire TV | Android / Kotlin | Yes |
| Apple TV | Swift / tvOS | Yes |
| Android TV | Android / Kotlin | Yes |
| Samsung / LG | Tizen / webOS | Yes |
What you get
A certified, Channel-Store-ready Roku app — native BrightScript/SceneGraph, DRM playback, Roku search and deep linking, your chosen monetization (Roku Pay or custom billing), and shared backend and analytics with the rest of your platform. Delivered in 30 days as part of your OTT build.
Frequently asked questions
How are Roku apps built?
Roku apps (called channels) are built natively in BrightScript on Roku's SceneGraph UI framework, not in web or React Native. They must pass Roku certification for performance and billing before publishing to the Channel Store. Apexnova builds certified native Roku channels as part of an OTT platform delivered in 30 days.
How do I monetize a Roku channel?
You can monetize with Roku Pay for in-platform subscriptions and purchases, or with your own billing and entitlements. We support SVOD, AVOD, TVOD, and FAST on Roku, wired to the same backend as your other apps.
Can you publish my channel to the Roku Channel Store?
Yes. We build to Roku's certification requirements for performance, navigation, and billing, and handle the submission and publishing process so your channel goes live on the Roku Channel Store.
Can the Roku app share a backend with my other apps?
Yes. We build the catalog, entitlements, and analytics backend once and connect native apps for Roku, Fire TV, Apple TV, Android TV, Samsung, LG, web, and mobile to it, so content and subscriptions stay in sync across every screen.
Ship your Roku channel
Tell us your catalog, monetization model, and which other devices you need, and we'll return a fixed-scope quote with a 30-day plan — a certified Roku channel plus the platform behind it.