Samsung Tizen & LG webOS App Development
Samsung and LG together dominate the global smart-TV market, and neither runs Android — Samsung TVs use Tizen and LG TVs use webOS, each a web-based platform with its own SDK, playback pipeline, DRM, store certification, and remote-navigation model. Reaching these screens means building genuinely native Tizen and webOS apps, not shipping the same Android build.
Apexnova builds native Samsung Tizen and LG webOS apps — HTML5/AVPlay and webOS media playback, PlayReady/Widevine DRM, store-certified and remote-optimized — as part of an OTT platform delivered production-ready in 30 days and published to the Samsung and LG app stores.
What production smart-TV apps actually need
Native Tizen and webOS, not Android. Samsung Tizen and LG webOS are separate web-based platforms with their own SDKs and media APIs (Samsung AVPlay, webOS media pipeline). We build to each natively so playback and navigation are smooth on real TV hardware.
DRM that matches the platform. PlayReady and Widevine integration through each TV's secure playback path, so licensed content is protected on Samsung and LG screens.
Store certification. Samsung Apps and the LG Content Store each have their own submission and certification process. We build to those requirements and handle publishing so your app ships on both.
Remote-first 10-foot UI. Navigation designed for the TV remote and lower-powered TV SoCs — responsive, predictable focus movement, and fast startup on the hardware people actually own.
One platform, every screen
Samsung and LG are two screens in a platform that spans web, mobile, and every connected TV. We build the shared backend, catalog, and entitlements once, then ship native apps per device.
| Platform | Built natively | Shared backend |
|---|---|---|
| Samsung / LG | Tizen / webOS | Yes |
| Roku | BrightScript / SceneGraph | Yes |
| Fire TV | Fire OS / Vega OS | Yes |
| Apple TV | Swift / tvOS | Yes |
| Android TV | Android / Kotlin | Yes |
What you get
Native, store-ready Samsung Tizen and LG webOS apps — platform-correct media playback, PlayReady/Widevine DRM, your chosen monetization, remote-optimized UI, and shared backend and analytics with the rest of your platform. Delivered in 30 days as part of your OTT build.
Frequently asked questions
How are Samsung and LG smart-TV apps built?
Samsung TVs run Tizen and LG TVs run webOS — both web-based platforms with their own SDKs, media APIs, and DRM, separate from Android TV. Apps are built natively to each and certified for the Samsung and LG stores. Apexnova builds native Tizen and webOS apps as part of an OTT platform delivered in 30 days.
Can one app cover both Samsung and LG?
Samsung Tizen and LG webOS are different platforms and each needs its own native build, but they share a common web foundation, so we reuse much of the UI and connect both to the same backend — keeping cost and delivery time down while shipping genuinely native apps for each.
Which DRM is used on Samsung and LG TVs?
We integrate PlayReady and Widevine through each TV's secure playback path, so licensed and premium content is protected on Samsung Tizen and LG webOS devices.
Can you publish to the Samsung and LG app stores?
Yes. We build to the certification requirements of Samsung Apps and the LG Content Store and handle submission and publishing, so your apps go live on both.
Ship your smart-TV apps
Tell us your catalog, monetization model, and which other devices you need, and we'll return a fixed-scope quote with a 30-day plan — native Samsung Tizen and LG webOS apps plus the platform behind them.